Paid Search Strategist for a Digital Marketing Agency

Job Description

Hello, Paid Search Strategists!

I’m Danny Gavin, Founder and Chief Strategist of Optidge, one of the  fastest  growing digital marketing and advertising agencies in the United States.  We  specialize in helping established businesses scale their revenues by increasing website traffic and converting customers online through the use of strategically crafted and customized PPC, SEO and social media campaigns for maximum results.

We are looking to hire a driven and self-starting Paid Search Strategist to join our growing team of highly qualified Paid Search Experts. Our ideal candidate is a proactive,  eagle -eyed strategist  who can spot and create opportunities to drive up traffic, generate leads and build revenue for our clients on Google and Bing.

This is a full time remote position open to only  US residents.

We are looking for a Paid Search Strategist specifically with these requirements:

  • Excellent English communication skills
  • At least 2+ years of experience in Paid Search campaign execution and optimization
  • At least 2+ years of experience building, analyzing, and optimizing Google search campaigns
  • Has 2+ years working in a multi-client agency (preferred)
  • At least 1+ year of experience working with Microsoft Bing Ads is preferred
  • Deep knowledge of and experience with search-based campaigns
  • Familiar with Display, Performance Max and other campaign types
  • Google Ads Certified
  • Strong interpersonal skills with experience collaborating with clients and remote team members

Your responsibilities will include (but are not limited to):

  • Managing between 10-15  Paid Search Accounts for various clients with focus on increasing lead volume and ROI
  • Perform day to day baseline optimization tasks such as query reports, bid adjustments, copy audits and budget checks
  • Provide, implement and adjust as needed higher level strategy such as bid strategy and campaign structure adjustments.
  • Perform deep data dives and identify all possible opportunities for additional optimization and increase ROI
  • Strategically design and build new Google Ad campaigns using up-to-date best practices on keyword research, ad copy, campaign structure, and bid strategy evolution.
  • Develop strategic, action-focused landing pages.
  • Have an understanding of best practices regarding conversion tracking within Google Ads.
  • Lead client meetings with support from Client Account Managers.
  • Clearly and confidently communicate details of campaign strategy, direction and decisions to clients. Be willing to adjust and provide creative solutions when necessary.
  • Work closely with the other Paid Search Strategists, Coordinators, and contractors for both new & existing clients.
  • Act as a team player and provide support as needed with other accounts in the
  • department.
  • Attend internal departmental and company-wide meetings on a regular basis.
  • Receive support and guidance as needed regarding account strategy from the Head of Paid Search. Report on campaign statuses and discuss campaign pivots with the Head of Paid Search.

Growth Opportunities/Perks:

  • Company-assisted medical, dental and vision insurance programs
  • 401(K) with employer matching and profit sharing
  • Vacation (PTO) and sick leave
  • Incredible, family style company culture where consultations, transparency   and communication between our internal and client relationships
  • Great career growth opportunity and learning opportunities with direct access to agency leadership and  graduate level university training.

This Position Is Perfect For You If…

You’re Solutions and Goal-Oriented.

You thrive when faced with challenges and can be autonomous in determining solutions. You are a creative thinker who can innovate and ideate a clear vision to achieve goals.

You’re Motivated and a Self-Starter.

We’re looking for someone who gets the job done and delivers on time. Ideally, you are self-directed, self-motivated, and don’t need anyone to look over your shoulder or hold your hand. You can motivate yourself and your team effectively and positively to get the results you are after.

You’re Creative and Strategic.

You can be creative at the same time, strategic in your quest for a solution to a problem. You are willing to try new innovative things and be flexible in your work until you find the answer you have been looking for.

What we do:

Please check us out to get an understanding of the service you’ll deliver: 


Our hiring process is made up of three  parts, so please be aware that you will need to dedicate time for a questionnaire and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!


Job Summary

optidge.com Website
United States Hiring from
Marketing Category
Full Time Job Type
Salary $60,000 - $70,000 / year


Boutique Internet Marketing Agency focused on helping start-ups and small and medium sized businesses find and convert customers online. Founded and led by Professor Danny Gavin, MBA.

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