Job Description

Posted 3 weeks ago

Hello, Brand Directors!

My name is Karolis and I am the founder of a company called  Malaberg  – We build and scale brands across multiple sectors including health, beauty, and pet care. Driving excellence at every stage from idea to manufacturing and advertising. Our brands are active and responsive. Designed to enhance the lives of millions of people right now.

Malaberg’s mission is to develop and grow each of our brands with respect to their unique value propositions. Going the extra mile to create, produce, and market category-leading brands.

We are looking to hire a motivated, Brand Director who understands the culture, market, and pulse of consumer work. This amazing candidate has a passion for building brand marketing from scratch and is up-to-date on market trends.  Our ideal Brand Director is not only a brand marketing genius but also can manage a team and work with creative contractors and freelancers. 

This is a full-time in-person position.

We are looking for a Brand Director specifically with these requirements:

• Excellent English communications skills
• Has at least 5+ years of experience as a Brand Director or similar role
• Has experience building brands from scratch and developing brand marketing strategies
• Experienced in strategizing and building advanced flows, creating monthly campaign calendars, advanced segmentation, deliverability, and analyzing performance.
• Has at least 5+ years of D2C e-commerce brand experience
• Has 3+ years of managerial experience – direct reports, contractors, and freelancers
• Experience in identifying target audiences and devising effective campaigns
• Comfortable working with/for a bootstrapped company

Your responsibilities will include (but are not limited to):

• Being  in charge of all brand-based marketing across the company’s brands
• Developing and implementing brand marketing strategies that resonate with the target market.
• Planning and executing brand marketing initiatives including campaigns and social initiatives
• Overseeing and maintaining the company website, socials, and organic reach of all platforms including new formats within platforms
• Building brand awareness and increasing brand value and profitability.
• Testing and growing the brands New Product Development score
• Taking charge of promotion in all brands – Running and scheduling campaigns and calendars for each brand
• In charge of brand positioning-  how the brands are evolving and making sure there’s consistency in all ranges
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Researching and analyzing consumer behavior, market trends, and competitor activity.

Growth Opportunities/Perks:

• Work in a hybrid environment 
• The freedom and autonomy of your own schedule – with some mandatory overlapping hours
• Salary growth and bonuses
• Freedom to improve and  create processes as well as build a team 
• 29 vacation days  + Bank holidays
• Dedicated budgets for external training (no cap)

This Position Is Perfect For You If…

You’re a Detailed-Oriented Problem Solver.

You have strong analytical skills and a detailed approach to problem-solving. You have sharp attention to detail and can spot inefficiencies in strategies and find creative solutions based on your analysis and observations.

You’re Creative and Strategic.

You can be creative at the same time be strategic in your quest for a solution to a problem. You are willing to try new innovative things and be flexible in your work until you find the answer you have been looking for.

You’re Solutions-Oriented.

You thrive in ambiguity and can be autonomous in determining solutions. You are a creative thinker who can innovate and ideate a clear vision.

What we do:

You can learn more about our brands and get an understanding of a few of the exciting areas you’ll be involved with over at:

https://malaberg.com/

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time to a questionnaire (10mins), a video (5-10 mins), and three 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Karolis