Hello, Marketing Directors!
I’m Joe Troyer, an internet entrepreneur, helping businesses make more money since 2005. I’m known as a leading expert in all things Internet Marketing: Pay Per Click Marketing, Search Engine Optimization, Google Business, Reputation Management, Landing Page Conversion, and Call Tracking. I utilize my skills and knowledge to help local and national businesses make more money with their online presence.
I’m the Founder and CEO of Digital Triggers and Founder of Review Grower.
About the company:
Digital Triggers is a bootstrapped growth marketing, agency, SaaS and info product company.
We have 3 distinct divisions of the company: Our Agency, Info Products & Software.
We see the biggest potential in our software products like ReivewGrower.com. As a software we can help more customers, and create more enterprise value than the software or training businesses.
Bootsrapped software companies typically aren’t very profitable. We’ve found great success growing our software by selling info products that help us offset our customer acquisition cost. The idea here is to grow our community and to generate cash so we are profitable day 1. Most saas companies have a 6-18 month customer payback period. To be able to grow further, we need help in a number of areas, including marketing. That’s why we want you to join our team as the Marketing Director.
About the role:
We are actively seeking a highly skilled and experienced Marketing Director to join our team. In this hands-on role, you will be responsible for driving revenue growth through strategic promotions and effective marketing campaigns. Your expertise in building funnel-based promotions using email marketing, proficiency in setting up Facebook ad campaigns, and organizational skills will be key to your success.
If you thrive in a fast-paced environment, possess strong technical skills, and have a proven track record in building successful funnel-based promotions, we want you to be part of our team.
This is a full-time remote position. We prefer candidates who can work at least 3 hours during typical US East Coast business hours.
- Proven experience in building successful funnel-based promotions using email marketing.
- Proficiency in setting up and managing Facebook ad campaigns, with a track record of achieving positive ROI.
- Familiarity with Google Ads and/or experience working with agencies to understand target audience dynamics.
- Strong organizational skills and ability to manage multiple promotions and campaigns simultaneously.
- Self-starter who can work independently, make informed decisions, and take ownership of projects.
- Excellent analytical and problem-solving skills to identify trends, optimize campaigns, and drive results.
- Effective communication and collaboration skills to coordinate with vendors, freelancers, and internal teams.
Responsibilities (but are not limited to):
- Develop and execute strategic promotions and marketing campaigns aligned with the established marketing calendar.
- Create engaging and persuasive content for email marketing campaigns, ensuring it resonates with the target audience.
- Set up, monitor, and optimize Facebook ad campaigns, ensuring they meet performance goals and generate positive ROI.
- Analyze campaign data, conduct A/B testing, and make data-driven decisions to improve conversion rates and overall campaign performance.
- Coordinate with WordPress and ClickFunnels freelancers to implement landing pages and optimize user experience.
- Collaborate with the Co-Founder and internal teams to brainstorm new offers and promotions, leveraging market insights and customer feedback.
- Track and analyze key performance indicators (KPIs), such as revenue generated, conversion rates, and email open rates, to evaluate campaign effectiveness and make strategic recommendations for improvement.
- Build Something Big – You’ll excel no matter what company or project you work on. But a rising tide lifts all boats. Everyone who’s with us will grow along with the company. And the earlier you join us, the faster you’ll ascend. More importantly though, the satisfaction that comes from building something big and meaningful is impossible to match.
- Run Your Own Show – We’re looking for someone experienced whose judgment and expertise we can rely on. Of course, we’ll provide suggestions and feedback when we see fit. But we’ll trust you to do the job we’re hiring you for.
- Join a Marketing-Centric Team – Our Co-Founders Joe and Robert have been in digital marketing since 2005 and are serial entrepreneurs. Their last venture, InvisiblePPC, a white-label Google Ads agency, was sold at the end of 2021. They’ve earned their salt as marketers and are building a team that can do big things. If that’s the kind of environment you want to be a part of, let’s talk.
- Work Remotely and Set Your Own Schedule – Our team is entirely remote. Why sit in traffic or a noisy office when you can work just as effectively from anywhere in the world?
As long as you have a consistent WiFi connection and some overlap with our team in Europe and the US (East Coast), we don’t mind where you live.
This also means that you’ll have the flexibility to design a schedule that allows you to do your best work.
If this sounds interesting to you please proceed with your application.
Kindly be advised that the recruitment process is being managed by Go Premier Media. For any further details or inquiries, Please reach out to the Go Premier Media recruitment team, as they oversee all our hiring procedures.