Job Description

Posted 1 month ago

About the Company:

Tadpull – is on the mission to equip mid-sized businesses with data and AI tools to effectively compete against larger incumbents and demystify e-commerce growth by turning data into dollars. They collaborate with companies to help them master ecommerce and achieve consistent revenue growth year in and year out. Their tech-enabled services and software solution unlocks the power of smarter digital marketing for brands like Caterpillar, Vivint, Mystery Ranch, Oboz, Jackson Hole Resort, Spoonful of Comfort, and a host of others operating on platforms like Shopify, BigCommerce, Klaviyo or Oracle’s NetSuite.

About the Role:

We are seeking a highly motivated and detail-oriented Paid Media Specialist with hands-on experience in Google Ads and Meta campaign implementation. This role is pivotal in executing and optimizing digital advertising campaigns that drive measurable results for eCommerce clients. The ideal candidate thrives in a fast-paced environment, is comfortable managing multiple accounts, and is eager to grow their strategic skill set while collaborating closely with a talented cross-functional team. 

This role is a Full-Time remote position.

We are looking for a Paid Media Specialist specifically with these requirements:

• Excellent English skills and an understanding of North American cultural references..
• Minimum 3 years of hands-on experience managing paid media campaigns on Google Ads and Meta (Facebook/Instagram).
• Exceptional attention to detail – you’re someone who can identify inconsistencies or data anomalies before anyone else.
• Proficient in Excel/Google Sheets for data organization and manipulation.
• Working knowledge of GA4, Meta Ads Manager, Google Ads, and UTM tracking.
• Ability to manage multiple accounts, priorities, and timelines without compromising quality.
• Comfortable taking initiative and showing proactive thinking, while remaining open to feedback and direction.
• Strong communication and collaboration skills in a remote, team-oriented environment.
• A growth mindset – you’re eager to develop your strategic skills and stay current with evolving trends.

Good to have:

• Background working with eCommerce and product-based brands.
• Familiarity with product feeds, Google Merchant Center, and audience segmentation.
• Experience using Looker Studio (formerly Data Studio) for reporting.
• Previous experience at an agency or in a multi-client setting.
• Exposure to platforms such as Amazon Ads, TikTok, or Pinterest.
• Google and Meta certifications are a plus.

Your responsibility will include (but not limited to):

• Implementing and managing paid advertising campaigns across Google Ads (including Performance Max), Meta (including Advantage+), and other emerging platforms.
• Handling day-to-day campaign activities such as pacing, bid adjustments, and audience updates.
• Developing and delivering weekly and monthly performance reports, highlighting actionable insights.
• Setting up and monitoring campaign tracking using tools like GA4, Meta CAPI, and UTM parameters.
• Assisting in the creation of creative briefs and A/B testing matrices based on campaign data.
• Collaborating with senior team members to analyze campaign outcomes and recommend optimizations.
• Proactively identifying and proposing small tests or experiments to improve performance.
• Taking full ownership of smaller eCommerce accounts as proficiency develops.
• Occasionally communicating with clients and internal teams to provide updates and insights.
• Staying current on the latest best practices in paid media, with an emphasis on AI-driven formats, and optimizing feeds, assets, and audience signals accordingly.

Growth Opportunities/Perks:

• Deep skill development in AI, automation, and modern paid media tactics.
• Cross-functional learning across SEO, email, and data science.
• Flexible remote work with a global team.
• Exposure to exciting e-commerce brands and real impact on growth.

This Position Is Perfect For You If…

You’re a detail-driven executor.

You enjoy managing campaigns and love catching things others miss.

You’re always learning.

You’re eager to grow your skills in strategy, not just execution.

You’re collaborative.

You communicate clearly, work well in a team, and bring ideas to the table.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!