Job Description

Posted 2 weeks ago

About the Company:

Horizon Brands is transforming the CPG industry, aiming for $100 million in annual sales by launching impactful brands. We value innovation, agility, and collaboration while delivering safe, high-quality products. Join us in revolutionizing the industry and creating a lasting legacy.

About the Role:

We seek a strategic and experienced Social Media Strategist to oversee and guide our influencers’ and brand ambassadors’ content creation efforts. In this role, you will develop data-driven strategies, provide creative direction, and use analytics to optimize campaigns for maximum impact and brand growth. This position requires creative and analytical expertise to craft campaigns that capture attention and drive sales.

This role is a full-time role position. 

We are looking for a Social Media Strategist specifically with these requirements:

• Minimum of 3 years experience in social media strategy, influencer marketing, or related fields.
• Has at least 2+ years of experience working with Consumer Packaged Goods (CPG) and the US market
• Strong understanding of platform-specific content strategies and how to recruit and guide content creators effectively on TikTok, Instagram, Facebook, YouTube, and LinkedIn.
• Proficient in using analytics tools (e.g., TikTok Analytics, Instagram Insights, Google Analytics) to evaluate performance and inform strategy.
• Experience managing relationships with US influencers, brand ambassadors, or external content creators.
• Excellent communication and leadership skills to inspire and guide content creators.
• Ability to work in a fast-paced, dynamic environment and stay ahead of social media trends.
• Familiarity with web design, publishing, and paid media strategies.
• Comfortable working in US ES  time zones

Nice to Have:

• Familiarity with brand performance strategies (balancing brand building and performance marketing).
• Knowledge of interest-based algorithms and how to leverage them through influencer collaborations.
• Experience in coordinating multi-platform campaigns and optimizing content for maximum impact.

Your responsibilities will include (but are not limited to):

1. Cohort Development

• Identify and define specific consumer cohorts based on brand objectives, audience demographics, and consumer behavior data.
• Develop strategies tailored to different cohorts, considering their unique preferences and how they interact with various social platforms.
• Continuously refine cohort definitions using data insights and market research to ensure content remains relevant and engaging.

2. Content Strategy and Guidance

• Develop and communicate content strategies to influencers and brand ambassadors, ensuring they understand the nuances of different social media platforms (e.g., TikTok’s short videos, Instagram Reels, YouTube Shorts).
• Provide clear briefs and creative direction, including key messages, desired outcomes, and platform-specific guidelines.
• Stay updated on social media trends and provide brand ambassadors with fresh and engaging ideas to keep content relevant and compelling.

3. Data Analysis and Insights

• Analyze performance metrics of content produced by influencers and ambassadors, using insights to refine strategies and improve outcomes.
• Implement post-creative strategy (PCS) by reviewing audience feedback and engagement data and sharing insights with content creators to guide future projects.
• Use analytics to inform decisions about which types of content to amplify and where to allocate resources for maximum impact.

4. Amplification and Paid Media

• Identify high-performing content created by influencers and amplify it through strategic ad campaigns.
• Oversee paid social media strategies, ensuring content is effectively distributed to target audience segments.

5. Collaboration and Relationship Management

• Build and maintain strong relationships with brand ambassadors and influencers, acting as the main point of contact for content-related inquiries and support.
• Host regular check-ins with content creators to provide feedback, discuss new ideas, and align on upcoming campaigns.
• Coordinate cross-functional efforts between marketing, creative, and social media teams to ensure cohesive messaging.

6. Brand Building and Consumer Engagement

• Develop strategies to ensure content created by influencers enhances brand relevance and builds trust with the audience.
• Monitor cultural trends and audience preferences to guide content direction and maximize engagement.
• Utilize cohort development to tailor content strategies for specific demographics, ensuring messages resonate with different audience segments.

Growth Opportunities/Perks:

• Competitive compensation
• Annual bonus
• 21 days of paid vacation
• Long-term stability with opportunities to grow into management roles
• Work in a collaborative and innovative team culture
• Gain expert knowledge from leading professionals in the CPG industry
• Flexibility and independence in scheduling once trained

This Position Is Perfect For You If…

You’re a Creative  Strategic Thinker.

You combine innovative content ideas with data-driven planning to craft campaigns that captivate audiences and achieve business goals. With a flair for storytelling and a keen understanding of platform dynamics, you seamlessly blend creativity with strategy to elevate brand presence.

You are Highly Organized.

You excel at developing and executing data-driven campaigns that amplify brand visibility and foster meaningful audience engagement. With a sharp eye for trends and a knack for streamlining workflows, you ensure every post aligns with overarching goals while delivering measurable results.

You are Results-Oriented.

You specialize in creating impactful campaigns that drive measurable outcomes, from increased engagement to tangible business growth.

Our Hiring Process:

Our hiring process includes a questionnaire, video submission, and two one-on-one interviews.

Thank you for considering this role. We’re excited to meet passionate candidates who are ready to take on this exciting challenge!