Job Description

Posted 6 days ago

Hello, Paid Media Specialists!

My name is Nicolas and I am the Brand Manager at BlueBrands –  a fast-growing e-commerce portfolio specializing in innovative solutions.We sell high-quality products exclusively online, using data-driven strategies and direct response marketing to drive performance and scale our brands. Our leading brand Pluxy provides premium epilators and related products.

We are looking to hire a motivated Paid Media Specialist who can be responsible with responsible for developing, implementing, and optimizing paid advertising campaigns across various digital platforms to maximize ROI and drive targeted traffic and conversions. You are an A-player who excels in their craft and push themselves and their peers to continually improve. If you thrive in a dynamic, high-energy environment that challenges you to be your best, you’ll find great opportunities to grow with us.

This role is a full-time remote position.

We are looking for a Paid Media Specialist specifically with these requirements:

• Excellent English written and verbal communication skills
• Has at least 2+ years of experience working in the DTC company/industry
• Extensive experience in managing Google Ads and Facebook campaigns
• Strong background in direct response marketing
• Proven ability to manage a minimum of $150k in monthly ad spend
• Analytical skills to optimize and scale ad performance
• Excellent communication and reporting skills
• Ability to work remotely and collaborate with a team

Your responsibilities will include (but are not limited to):

• Campaign management: Oversee and manage Google Ads and Facebook ad campaigns to ensure optimal performance
• Ad strategy development: Create and implement effective ad strategies, focusing on direct response marketing
• Budget management: Manage and allocate ad spend, ensuring at least $150k per month is being effectively utilized
• Performance optimization: Continuously analyze and optimize campaigns for better ROI, adjusting targeting, bidding, and creative as needed
• A/B testing: Run A/B tests to identify winning creatives, copy, and audiences
• Reporting and analysis: Regularly report on campaign performance, providing detailed insights and actionable recommendations
• Collaboration: Work closely with the creative team to ensure that ad copy and visuals align with campaign strategies

Growth Opportunities/Perks:

• Paid Trainings: continuous learning and development
• Flexible Working Hours
• Fully remote
• Unlimited PTO
• Potential to grow into a Brand Manager

This Position Is Perfect For You If…

You’re a Proactive Problem Solver.

You excel at identifying performance gaps in digital advertising campaigns and swiftly implementing data-driven strategies to optimize ROI. With a keen eye for detail and a results-oriented mindset, you continuously seek innovative solutions to drive growth and maximize ad efficiency.

You’re Analytical.

You are focused on utilizing data analysis and performance metrics to drive the effectiveness of paid advertising campaigns. You meticulously examine campaign data, identify trends, and optimize strategies.

You’re Detail-Oriented.

You excel in meticulously optimizing advertising campaigns, ensuring every aspect is finely tuned for maximum performance. You pay close attention to analytics, ad copy, targeting parameters, and budget allocation, ensuring precision and accuracy in all aspects of campaign execution.

What we do:

Please check us out to get an understanding of a few of the exciting brands you’ll be involved with

https://pluxy.co/

Our hiring process is made up of five parts, so please be aware that you will need to dedicate time for a questionnaire, a video, two 1-on-1 interviews, and a small test project.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Nicolas