Job Description

Posted 1 month ago

About the Company:

Horizon Brands is transforming the CPG industry, aiming for $100 million in annual sales by launching impactful brands. We value innovation, agility, and collaboration while delivering safe, high-quality products. Join us in revolutionizing the industry and creating a lasting legacy.

About the Role:

We are looking for a driven Social Media Strategist with expertise in influencer marketing and brand ambassador management. In this full-time role, you’ll lead impactful campaigns, build a team of ambassadors, and drive innovative CPG strategies. Responsibilities include crafting strategies, managing social media accounts, creating content, analyzing metrics, and staying ahead of digital trends.

This role is a full-time role position. 

We are looking for a Social Media Strategist specifically with these requirements:

• Excellent English written and verbal communication skills.
• Minimum of 3 years of experience in social media strategy, influencer marketing, or related fields
• Proven ability to recruit and manage brand ambassadors in the US market
• Strong understanding of platform-specific strategies for TikTok, Instagram, Facebook, YouTube, and LinkedIn
• Proficient in analytics tools like TikTok Analytics, Instagram Insights, and Google Analytics
• Excellent communication and leadership skills
• Familiarity with web design, publishing, and paid media strategies.
• Ability to thrive in a fast-paced, dynamic environment and adapt to ever-changing trends
• Comfortable working in US time zones

Your responsibilities will include (but are not limited to):

• Build relationships with 20-50+ influencers, provide feedback, and align with internal teams.
• Identify 20-40 audience cohorts, guide weekly content creation, and ensure alignment with brand goals.
• Track gross merchandise value and ensure content fosters trust and relevance, leveraging cultural trends.
• Create strategies to boost brand visibility and engagement, aligned with business goals.
• Develop platform-specific plans, provide creative direction, and stay updated on trends.
• Produce and schedule engaging, original content for social media platforms.
• Monitor performance metrics, refine strategies, and report campaign effectiveness.
• Amplify top-performing content and manage strategic ad campaigns.

Growth Opportunities/Perks:

• Competitive compensation
• Annual bonus
• 21 days of paid vacation
• Long-term stability with opportunities to grow into management roles
• Work in a collaborative and innovative team culture
• Gain expert knowledge from leading professionals in the CPG industry
• Flexibility and independence in scheduling once trained

This Position Is Perfect For You If…

You’re a Creative  Strategic Thinker.

You combine innovative content ideas with data-driven planning to craft campaigns that captivate audiences and achieve business goals. With a flair for storytelling and a keen understanding of platform dynamics, you seamlessly blend creativity with strategy to elevate brand presence.

You are Highly Organized.

You excel at developing and executing data-driven campaigns that amplify brand visibility and foster meaningful audience engagement. With a sharp eye for trends and a knack for streamlining workflows, you ensure every post aligns with overarching goals while delivering measurable results.

You are Results-Oriented.

You specialize in creating impactful campaigns that drive measurable outcomes, from increased engagement to tangible business growth.

Our Hiring Process:

Our hiring process includes a questionnaire, video submission, and two one-on-one interviews.

Thank you for considering this role. We’re excited to meet passionate candidates who are ready to take on this exciting challenge!